Shell Brazil Chooses Microsoft's Windows Phone
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By RTT News,  September 17, 2013, 09:24:00 AM EDT

( - Microsoft Brazil, a subsidiary of Microsoft Corp.( MSFT ), and Shell on Tuesday announced that Shell will deploy about 200 Windows Phone 8 devices to company distributors, which will increase its number of Windows Phone devices from 100 to 300 during 2013. These devices will support the entire sales force of the company's distribution network in Brazil, which is made up of company resellers tasked with visiting individual gas stations to collect client requests.

The newly deployed Nokia Lumia devices, including models such as the Lumia 520 and the Lumia 920, were chosen based on cost benefits and security, the company said.

The adoption of these Windows Phone 8 devices has enabled the company to significantly lower costs, which would not have been possible with the iOS devices Shell also considered.

Shell invested in Blink Mobile, a sales force automation solution developed by Microsoft solutions partner Blink Systems. The investment in this application is a reflection of Shell's strategy to increase productivity throughout its distributor network with the use of better-equipped devices.

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